Wednesday 25 February 2015

Q1a - Creativity

1 (a) Describe a range of creative decisions that you made in post-production and how these decisions made a difference to the final outcomes. Refer to a range of examples in your answer to show how these skills developed over time. [25]

Paragraph 1 should be an introduction which explains which projects you did. It can be quite short.
Within my portfolio I made a elements for a Magazine and a Music Video for a fictitious band. My magazine exemplar was of a mod theme and the genre for my music video was indie. My fictitious artist for the magazine was called 'Ruban Royal' and my fictitious band was called 'External Image.'

Paragraph 2 should pick up the skill area and perhaps suggest something about your starting point with it- what skills did you have already and how were these illustrated. use an example.
I have a keen eye for photography meaning I had some experience with location and what i see to be an effective photo. For the magazine I had a clear image of what I wanted my artist to look like and how to style them so with this it was easier for me to create and produce an effective magazine because of my clear starting image. Although I chose the indie genre of music which is fairly common I chose to style my artist using the style models of Miles Kane and Paul Weller who are labelled as 'Mods' hence the naming of my magazine therefore being 'Mod.' I had briefly used photoshop before this project but not in much depth so using it for the first time in depth was quite a challenge. 


Throughout the Music Video process, although our organisation wasn't as effective as it should have been in terms of getting all of the storyboarded shots, the editing process gave me the chance to get creative with effects and other elements of Final Cut Pro X. I used reversed shots as well as time lapsed shots to create complementary effects in certain parts of the song where it is either slowed down or throughout the bridge which had an electric feel to make the imagery seem distorted. I also used text in the first few seconds of the video to create a link between the video and my digipak and advert. 


Incorporated text into video thats  similar to the font used in the digipak and advert.
Digipak and Advert: geometric shaping that is typical of the indie electronic genre, creative to challenge the typical indie conventions.
slowed down shots in video


Paragraph 3 should talk through your use of that skill in early projects and what you learned and developed through these. Again there should be examples to support all that you say.

After using photoshop to create my magazine I now had more of a sturdy idea of how to use it and what tools i needed. By creating a Cover, Contents and Double Page Spread, these three different elements allowed me to play around with the tools and practice using them on all three of my products. I used tools to edit the photo, create typeface and to position everything where I wanted it. To ensure symmetry I used the guide tool or 'rulers' ad using red, white and black as my base colour scheme played around the positioning on all three pages. I used MOJO as my style model for the layout of my magazine but the idea to be alternative in style representation was entirely my own.


Paragraph 4 should go on to demonstrate how the skill developed in later projects, again backed by examples, and reflecting back on how this represents moves forward for you from your early position.
The skills i developed using photoshop transferred into making my anarchy products this year. Also, having used a professional camera in the past helped me to use it again for filming although this was predominantly my partners job. Through my love of interior design my job was to dress the set and to ensure the band looked the part which was a success. I decided that due to the fact my digipak and advert were predominantly black I wanted my lead singer to also wear black to connect them together, although the audience may not make this connection it would be subliminal.


Paragraph 5 short conclusion

I think that creativity is vital but is the hardest to portray. Everyone is creative just some more so than others. I believe I have developed my skills over the course and my peers and I have developed and created excellent pieces of work. 

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